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What's Happening in the Housing Market?
Your Mid-2026 Real Estate Update — National Trends, Local Impact The Big Picture: A Market Finding Its Footing If you've been trying to make sense of the real estate market lately, you're not alone. Headlines swing from 'prices are cooling' to 'sales are rising' — sometimes in the same week. The truth is, the 2026 housing market is doing something it hasn't done in years: it's normalizing. After the pandemic-era frenzy and the rate-shock slowdown that followed, the market is
Randy Flora
Jul 174 min read


Phoenix Is Not One Market. Here Is How the Valley's Neighborhoods Are Actually Performing in 2026.
One of the most important things to understand about the Phoenix real estate market in 2026 is that it is not one market. It is dozens of them. A buyer or seller making decisions based on metro-wide averages is often working from data that does not apply to the specific neighborhood or price point they care about. Here is an honest look at how the Valley's major submarkets are actually performing right now — and what it means if you are buying or selling in each one. Scottsda
Randy Flora
Jul 174 min read


New Construction vs. Resale: Which Is the Better Buy in Phoenix Right Now?
If you are shopping for a home in Greater Phoenix right now, you are facing a genuinely interesting decision — one that did not really exist a few years ago. With builders actively competing for buyers and the resale market offering its own negotiating advantages, the question of whether to buy new construction or an existing home deserves a careful, honest look. Both paths have real merit in today's market. Here is how to think through which one is right for you. What Is Hap
Randy Flora
Jul 173 min read


Randy Flora
Dec 9, 20250 min read


Why Home Prices Feel So Expensive (And Why the Usual Suspects May Be Misleading)
Many people feel like home prices have jumped beyond reason, and it’s easy to assume there’s a single cause. A common belief is that large investors are buying up homes and pushing prices higher. It sounds logical—but the numbers tell a different story. The Investor Theory: Popular, but Not the Full Picture Nationally, nearly half of Americans believe investors are the main force behind rising home prices. However, major investors—those owning 50 or more properties—make up on
Randy Flora
Nov 18, 20252 min read


Smooth Closings Start Long Before You List in Phoenix
One of the biggest secrets to a stress free home sale is something most sellers never think about until it is too late. The real work of protecting your price and keeping your buyer committed starts long before you ever get an offer. In a market as active and competitive as Phoenix, the sellers who prepare early are the ones who glide into closing day without last minute surprises. That is where I step in to guide you from the very first conversation, so nothing catches you o
Randy Flora
Nov 18, 20253 min read


What's Happening in the Housing Market?
Your Mid-2026 Real Estate Update — National Trends, Local Impact The Big Picture: A Market Finding Its Footing If you've been trying to make sense of the real estate market lately, you're not alone. Headlines swing from 'prices are cooling' to 'sales are rising' — sometimes in the same week. The truth is, the 2026 housing market is doing something it hasn't done in years: it's normalizing. After the pandemic-era frenzy and the rate-shock slowdown that followed, the market is
Randy Flora


Phoenix Is Not One Market. Here Is How the Valley's Neighborhoods Are Actually Performing in 2026.
One of the most important things to understand about the Phoenix real estate market in 2026 is that it is not one market. It is dozens of them. A buyer or seller making decisions based on metro-wide averages is often working from data that does not apply to the specific neighborhood or price point they care about. Here is an honest look at how the Valley's major submarkets are actually performing right now — and what it means if you are buying or selling in each one. Scottsda
Randy Flora


New Construction vs. Resale: Which Is the Better Buy in Phoenix Right Now?
If you are shopping for a home in Greater Phoenix right now, you are facing a genuinely interesting decision — one that did not really exist a few years ago. With builders actively competing for buyers and the resale market offering its own negotiating advantages, the question of whether to buy new construction or an existing home deserves a careful, honest look. Both paths have real merit in today's market. Here is how to think through which one is right for you. What Is Hap
Randy Flora
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